World Backup Day Survey Reveals a 30% Increase in Consumer Data Loss in 2018: Acronis.


As sophistication and cost of ransomware, cryptojacking, and social engineering attacks increase, 50% of consumers remain clueless about these online threats.

During World Backup Day on 31st March, Acronis announced that its 2019 World Backup Day Survey into the data protection habits of users around the globe revealed that 65.1 percent of the consumers surveyed said either they or a family member lost data as a result of an accidental deletion, hardware failure or software problem--a jump of 29.4 percent from last year.

Yet for the first time in its five-year history, Acronis' World Backup Day Survey also showed that nearly all consumers (92.7 percent) are backing up their computers--an increase of more than 24.1 percent from last year and the single largest year-over-year increase.

"At first glance those two findings might seem completely incompatible--how can more data be lost if nearly everyone is backing up," said James Slaby, Director, Cyber Protection at Acronis. "Yet there are hints at why these numbers look this way in the survey. People are using more devices and accessing their data from more places than ever before, which creates more opportunities to lose data. They might back up their laptop, but if they did not back up the smartphone they just left in a cab, they are still losing data."

The survey targeted users in the US, UK, Australia, Germany, Poland, Spain, France, Japan, Singapore, Bulgaria, and Switzerland, polling consumers and, for the first time, business users. The increasing number of CEOs, CIOs and other executives losing their jobs as a result of data breaches, online attacks, and IT missteps prompted Acronis to incorporate their data concerns and practices into the study.

The addition of business users revealed several differences in how and why consumers and corporations protect their digital assets.

Only 7% of Consumers Do Not Even Try to Protect Their Data

The number of devices being used by consumers continues to climb, with 68.9 percent of households reporting they have three or more devices--including computers, smartphones, and tablets. That's up 7.6 percent from 2018.

Given the amount of data used and the stories about people losing their homes to fires and floods, as well as data losses due to high-profile ransomware attacks and security breaches, the increase in reported backups suggests consumers are at least trying to protect their data. This year, only 7 percent of consumers said they never back up...

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