A word from the president.

AuthorBabber, Gulzari
PositionColumn

One of the most important facets of CIMAs growth strategy is the development of partnerships. Recently, both I and CIMAs managing director, Andrew Harding, made very successful visits to Southeast Asia. The work we carried out highlighted three important strands of the institute's strategy in attracting a growing number of members and students into the CIMA community.

The first strand is OMAN partnership with its members. CIMA is committed to supporting chartered global management accountants by promoting their unique skills in helping to develop organisations that are both successful and sustainable. But, by their very nature, our members are experts in the field of management accounting and are the best people to spread the word about the benefits of studying for the CIMA qualification. We know that some members are already doing this, but there are many more who are in a good position to provide first-hand examples of how CIMA changes lives for the better.

At the CIMA president's dinner held in Malaysia and Singapore, I reminded members that they are powerful role models who can change other people's lives for the better, as well as their own. This is true at both an individual and national level. I think I hit the right note. A number of members spoke to me later about how proud they are of being part of the global CIMA community and how they would make a concerted effort to be more vocal about this pride in the future.

Meanwhile, Andrew Harding has been working on another strand of CIMA's growth strategy: moving into new markets. One of the most exciting developments to come out of the Southeast Asia region recently is CIMA's arrival in Myanmar. During his recent visit to this opening economy, Andrew secured agreements with the British Council and local colleges to promote and teach CIMA programmes.

It is an ideal time for Myanmar to benefit from the prudent hand of management accounting. Andrew reports that there is great enthusiasm for our qualification there and a particular...

To continue reading

Request your trial

VLEX uses login cookies to provide you with a better browsing experience. If you click on 'Accept' or continue browsing this site we consider that you accept our cookie policy. ACCEPT