For testers, PWAs introduce a new level of complexity--as with any development of this ilk, new tests (manual and automated) need to be developed.
In a fast moving and competitive business environment, it's no surprise that brands are hungry to experiment with new ways to engage users, grow loyalty and boost revenues. High profile successes like Deliveroo and Wayfair show how conversational interfaces and virtual reality are transforming customer relationships. And failures like Kodak, Blockbuster and HMV act as a warning to many: rely on single point of customer engagement and you risk getting left behind.
But alongside the potential of new engagement innovations come significant challenges, as teams strive to fold these technologies into their digital strategy.
Central to whether engagement strategies will succeed is the thorny issue of quality assurance. The number of platforms with which you can interact with a brand is far less important than quality of those interactions
So, how do brands get it right? How do they embrace new engagement methods whilst ensuring that everything continues to run smoothly? Let's take a closer look at one of the newest ways of interacting with customers Progressive Web Applications--considering how, (and who) can make sure this new model is delivering for brands.
Progressive Web Apps (PWAs) have been a hot topic in web development for some time, as developers strive to create the most intuitive and compelling digital experience across multiple platforms. PWAs are installable and live on the user's home screen, without the need for an app store and promise to be more reliable than traditional web browsers; able to load even in uncertain network conditions. They're fast too, and they're engaging--and feel like a natural app on the device, delivering an immersive and consistent user experience--regardless of the platform.
Perhaps most importantly, PWAs offer offline access and the ability to incorporate on-board sensor access for a richer experience. The caching mechanism is a big step forward from yesterday's hero--Responsive Web Design, which only works when you're connected to the Internet. It makes the app faster and more available, and so more likely to be better used. PWAs can also use device features like cameras, data storage, GPS and motion sensors, face detection, push notifications, and more; which paves the way for great AR and VR experiences, right on the web.
So, with these...