West v East: Western companies winning the war for talent.


New research shows higher levels of loyalty, satisfaction and mobile adoption in Western markets

Employees in Western countries report themselves to be happier in their jobs, more loyal to their employers and more productive in their work compared to their counterparts in Eastern markets, according to the "Mobility, Performance and Engagement" report from the Economist Intelligence Unit (EIU) and Aruba, a Hewlett Packard Enterprise company.

Based on the self-assessment of 1,865 employees, those in key Western markets especially the US, Germany and the UK consistently rated themselves higher for key performance metrics across loyalty, job satisfaction, productivity and creativity, compared to Eastern markets such as Japan and Singapore. A number of key trends were identified:

* Loyalty and satisfaction lower in the East: Nearly a third (29%) of US employees consider themselves completely loyal to their employer, closely followed by Germany (27%) and in stark contrast to Japan (5%). US and German employees are also the most satisfied (15% and 10% give themselves a 10/10 score for job satisfaction) compared to just 3% in Japan and 6% in Singapore

* The west wins the productivity battle: 20% of the US give themselves 10/10, followed by 16% in Germany and 12% in UK. Eastern markets see themselves as less productive with only 5% in Japan and 9% in Singapore awarding themselves top marks.

* Mobile technology uptake higher in the west: Nearly one in five (18%) German respondents regarded their company as a 'pioneer' in adopting mobile technology, compared to that of Japan with 7%.

* Rising expectations from the workforce globally: 40% of early adopters of technology (#GenMobile) said they would never work for a company that did not allow them to use their own mobile devices for work, suggesting mobility is playing an increasingly vital factor for attracting talent.

Chris Kozup, Chris Kozup, Vice President of Marketing at Aruba, a Hewlett Packard Enterprise company commented: "Companies are only as good as their talent. Looking at these findings, there is a risk of employers missing out on huge talent pools through not addressing mobility in full. The way we work is changing to suit the needs of #GenMobile and if companies do not stay ahead of the curve they may inadvertently be creating less productive working environments that are overlooked by the best candidates."

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