A survey of 1,021 UK workers carried out by leading digital marketing agency, MarketingSignals.com, revealed that more than I in 3 businesses (37%) confess they are still not following the General Data Protection Regulation (GDPR). When quizzed on the ways businesses are not following this regulation, 35% said they are still sending marketing emails without the expressed consent.
31% revealed they still have the data of those who haven't agreed to opt in to having their data stored.
More than I in 5 (27%) revealed that they haven't secured the data in case of a ransomware attack.
This was followed by a further 22% who say they have a longer process for those choosing to opt out from receiving information.
Hidden privacy-friendly choices (14%) rounded off the list of the top five ways businesses are still not GDPR compliant. Gareth Hoyle, managing director at MarketingSignals.com comments...