Report--US and Asian Brands Dominate Rankings of World's Most Valuable Technology Brands.

Position:DATABASE AND NETWORK INTELLIGENCE: OPINION
 
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Amazon leads tech titans.

Amazon strengthens and maintains its position as the world's most valuable technology brand. Brand value surges 25% to a record US$ 187.9 billion, over US$30 billion more than 2nd place Apple. Notoriously strong for service, last year, Amazon recorded its most successful Prime Day to date, with consumers purchasing more than 100 million products. This was shortly followed by the brand crossing the US$1 trillion threshold on Wall Street for the first time in its history. And due to an ever-diversifying portfolio, it seems no industry is safe from the threat and power of Amazon.

The Amazon brand is well-positioned for further growth but the presence of Chinese brands this year is most impressive and certainly not to be ignored.

David Haigh, CEO of Brand Finance, commented: "Amazon is leaving no stone unturned as it relentlessly extends into new sectors, however its technological might still overshadows rivals to retain the status of the world's most valuable tech brand.

The Amazon brand is well-positioned for further growth but the presence of Chinese brands this year is most impressive and certainly not to be ignored."

Chinese brands flex muscle.

While the top 5 most valuable tech brands are dominated by brands from the USA, the remaining 5 within the top 10 are from China and South Korea, asserting the dominance and competitiveness of the Asian players. New entrant Taobao (brand value US$46.6 billion) is the most valuable, breaking into the top 10 for the first time. The Chinese online shopping website is headquartered in Hangzhou and owned by Alibaba. It is one of the world's biggest e-commerce websites, offering its almost 620 million monthly active users a marketplace...

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