PR IN AFRICA: A double-edged sword.

Author:Ford, Neil
Position::Media - Cover story
 
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The recent Bell Pottinger scandal has thrust the whole public relations (PR) sector under the spotlight, including its role in Africa. There are undoubtedly abuses and it is clear that regulation is needed. However, the industry is multitaceted and aspects of it are becoming increasingly powertul in directing the course of elections in both the developed as well as developing world and also...

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