Pepsi to pour into cricket World Cup.

Position:Sponsorship
 
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Pepsi Cola has won the 'pouring rights' at the cricket world cup in South Africa next February. Their biggest problem is that the soft drink is not bottled in South Africa and rapid plans are being laid to establish plants in the main centres.

Pepsi has been bottled three times in South Africa, but each venture has collapsed, the last being in 1997. The cola is currently produced under licence by Namibia Breweries in neighbouring Namibia and...

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