Partner Country Japan: big presence at CeBIT.


Japan is one of the world's biggest economies, not to mention one of the richest. It is technologically highly developed and has a broadly diversified, strongly export-driven economic structure. And in March 2017, it will star as the Partner Country at CeBIT in Hannover, Germany, where it will showcase itself to the world as an economic powerhouse and frontrunner in the digital transformation.

Internet of Things. Virtual Reality. Artificial Intelligence. Cyber security. Autonomous systems. Humanoid robots. These are the big technology trends driving the digital transformation, and they will feature prominently in Japan's Partner Country showcase at CeBIT. In March 2017, the showcase mounted by Japan's corporate and institutional ambassadors will be a shining testament to the country's innovative power and progressive outlook. It will also be very big, spanning more than 5,000 square meters (53,000 sq. ft.) of display space.

And that's just the main Partner Country showcase. There will also be numerous stand-alone Japanese displays at CeBIT's various theme clusters. In all, there will be more than 120 Japanese companies and institutions taking part at CeBIT 2017--about ten times as many as in 2016 and an all-time record in the history of Japan's participation at CeBIT.

"As Partner Country, Japan will be one of the defining factors at next year's CeBIT show," commented Oliver Frese, the Deutsche Messe Managing Board member in charge of CeBIT, at the "CeBIT Japan Special" conference on Thursday in Dusseldorf. "The Japanese government was looking for a world-leading digitalization showcase at which to demonstrate its prowess as a driver of innovation and pioneer of technological and scientific endeavor, and we are immensely proud that it has chosen CeBIT," he said.

Japan's Partner Country participation was confirmed in early October this year with the signing of a partner country agreement between Deutsche Messe and the Japan External Trade Organization (JETRO). In his address to the Dusseldorf conference, JETRO Berlin Director-General Hitoshi Masuda made the following statement: "This is the first time Japan has been Partner Country at CeBIT. We are proud to announce that JETRO will be running a large Japanese national pavilion there. The agreement making it all possible was signed in Tokyo on German Unity Day. At that time, our Partner Country participation was expressly endorsed by Prime Minister Abe. In order to ensure that our Partner...

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