PAC's recommendations to IT suppliers.

Position::IT News and Products - Brief article
 
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To maximize effectiveness, IT suppliers have to tune their approach when devising marketing programs. They must: Focus on thought-leadership content, rather than relying on campaigns to raise profile and improve brand image.

* Use influencer channels as much as direct-to-customer marketing, while fully exploiting new routes through social media

* Aim for programs that build long-term relationships: packaging and delivering value-adding content through integrated, multi-channel, strategic programs.

* Bring quality ideas to actual and prospective clients...

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