P&G eyes African markets.

Position:BUSINESS - Procter & Gamble - Brief article

With growth stalling in its traditional markets of the US, Japan and Europe, the giant multinational consumer goods corporation, Procter & Gamble, has identified Africa as one of the company's prime frontier markets. By 2015, it aims to win 1bn new consumers around the globe, many in developing countries, including the continent of Africa with its 53 countries and a rapidly growing population making it a key part of the most ambitious international expansion plan in the company's history.

Shareholders will want to see the company maintaining its historic worldwide...

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