Employee handbooks have had a digital era makeover and now--as online culture decks--are the key tool driving the market-leading competitive advantage of the big name C21st social media companies using them. When it comes to landing prospective talented employees and deep pocketed investors--in their honesty they are deliberately designed to magnetically attract or repel.
Netflix kicked off the online culture decks trend (in 2009) when CEO Reed Hastings posted his company's 125-page slide deck. Facebook's COO Sheryl Sandberg praised the Netflix culture deck, "it may well be the most important document ever to come out of the valley." It has been viewed over 18 million times.
For Netflix the culture deck provided the clarity of purpose and ambition that attracts A+ talent and investors. According to Hastings, it provides "a bill of rights for employees" while it also simultaneously serves as the central tool for keeping the "cultural norm" as Netflix scaled as "it honestly tell[s] the truth about how companies really operate".
Though it contains many strong...