Move to reduce illegal downloads aided by Google and Microsoft comes as a natural step forward, says FAST, but there is more to do.

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A new development on pirated films and music online comes as a step forward on the road to reducing mass copyright infringement. However, for the Federation Against Software Theft (FAST), as intellectual property (IP) plays an important role in supporting the UK's economy, the Government must take a keener interest in enforcement measures to protect it.

Google and Microsoft have signed up to a trial that will mean having sight of the search results they provide to unlawful websites. Under the new voluntary code, the technology giants will demote websites that have been repeatedly served with copyright infringement notices, meaning they will appear lower down on the search engine rankings.

According to the Intellectual Property Office (IPO), around 15 per cent of UK Internet users (16.7 million Britons) access pirated material online. Despite the new code being voluntary, the office will monitor how Google and Bing act over the next few months. The IPO has suggested that failure to demote pirated content from the top search engine results pages could lead to legislation with imposition of...

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