MOROCCO LURES AUTOMOTIVE INTEREST.

Position:Special Report: Japan: Africa
 
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A number of Japanese suppliers have invested in Morocco to take advantage of the country's growing automotive industry. Morocco produced 376,826 vehicles in 2017, making it the second biggest centre of vehicle assembly on the African continent after South Africa. A total of 26 automotive investment projects had been launched by the end of 2017, collectively worth $1.45bn.

Rabat has set a target of boosting this figure to lm a year by 2025, which would put it in the top 15 automotive producing nations in the world. Two manufacturers have set up vehicle production plants in the country: Renault and PSA, which owns brands such as Peugeot, Citroen, DS, Opel and Vauxhall. It is the former's investment that is most relevant to Japanese investors because of Renault's inclusion in the Renault-Nissan-Mitsubishi alliance. Research by African Business Partners in 2017 found that there are 35 Japanese companies doing business in Morocco, the third most of any African country, after South Africa, Kenya and Egypt.

The presence of what has become the biggest container port in Africa, Tanger Med, is one of the country's main selling points. The port, which is located just 16km...

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