IoT companies will gain a competitive advantage by building applications based on behavioural engagement patterns
As the Internet of Things (IoT) market grows, mobile applications will be a key determinant of success. This is according to Ross Tuffee, CEO of DOGFI.SH Mobile, who states that application development needs to be one of the main starting points for organisations looking to exploit the IoT, not an afterthought.
According to the McKinsey Global Institute, the IoT has the potential to generate $2.7trillion to $6.2trillion year-on-year by 2025. However, businesses will struggle to benefit from this windfall if they fail to grasp the importance of mobile applications when taking their IoT services to market.
Ross Tuffee commented: "Advancements in mobile devices, cloud computing and wireless technology are enabling the IoT to quickly become a mainstream technology. By enabling different devices to connect with each other, the IoT opens up a whole host of possibilities with the potential to change the lives of both businesses and individual users. Moreover, the IoT presents a lucrative opportunity for companies that can effectively tap into this market, but many still need to grasp the importance of apps when taking their IoT solution to market.
"A business could develop a compelling use case for the IoT, and the utility for users might be there, but the design of the apps will ultimately determine how successful they are and whether or not they will gain traction and actually get used in the long term. By way of...