Loss of customer trust and decreased revenues most damaging consequences of DDoS attacks.

Position:DATABASE AND NETWORK INTELLIGENCE: OPINION
 
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Corero Network Security Releases Second Annual DDoS Impact Study.

What is the most damaging consequence of DDoS attacks to businesses? Losing the trust and confidence of your customers, according to nearly half of IT security professionals participating in Corero Network Security's (LSE: CNS) second annual DDoS Impact Survey, which was released today by the company. The industry study polled technology decision makers, network operators and security experts attending the recent 2016 R.SA Conference about key DDoS issues and trends that Internet service providers and businesses face in 2016.

"Network or website service availability is crucial to ensure customer trust and satisfaction, and vital to acquire new customers in a highly competitive market," said Dave Larson, COO at Corero Network Security. "When an end user is denied access to Internet-facing applications or if latency issues obstruct the user experience, it immediately impacts the bottom line."

Nearly half (45 percent) of the IT security professionals who responded said loss of customer trust and confidence were the most damaging consequences of DDoS attacks for their businesses, while 34% said lost revenues were the worst effect

DDoS attacks get the most attention when a firewall fails, service outage occurs, a website goes down or customers complain, but Larson warns that companies should be concerned about DDoS attacks even when the attacks are not large-scale, volumetric attacks that saturate a company's network and associated server infrastructure. Approximately one third (32%) of survey respondents indicated that DDoS attacks on their network occur weekly or even daily. "That is a troubling, yet not surprising, statistic because DDoS attacks are incredibly inexpensive to create, and relatively easy to deploy," said Larson.

"Industry research, as well as our own detection technology, shows that cyber criminals are increasingly launching low-level, small DDoS attacks," said Larson. The problem with such attacks is two-fold; small, short-duration DDoS attacks still negatively impact network performance, and--more importantly, such attacks often act as a smokescreen for more malicious attacks. "While the network security defenses are degraded, logging tools are overwhelmed and IT teams are distracted, the hackers may...

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