Laduma Ngxokolo: Fashion inspired by his heritage.

Position::SOUTH AFRICA
 
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Laduma Ngxokolo is perhaps one of the most innovative designers of his generation. His MaXhosa by Laduma line is not just an ordinary fashion brand--it is Xhosa culture packaged in a modern and internationally appealing way.

Few of the brand's fans know that Ngxokolo's designs are inspired by what young initiates wear on celebrating the end of amakrwala (a Xhosa initiation ceremony into manhood). Laduma, an initiate himself, has now developed premium knitwear that celebrates traditional Xhosa aesthetics. It is...

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