Kenyan ride-sharing app expands.

Position:Kaleidoscope - Little - Brief article

Little, Kenya's homegrown ride-hailing company, is now expanding to Tanzania and Ghana--hoping to raise $50m from investors along the way.

Valued at around $70m to $75m, it competes in Kenya with billion-dollar rivals Uber and Taxify.

Kamal Budhabhatti, General Manager of Little Cab, said the company plans to begin offering rides in Tanzania's commercial capital, Dar es Salaam.

It also plans to launch in Accra, adding to its operations in Kenya, Uganda and Zambia.

"We are meeting with some investors both on the continent and in Silicon Valley. The interest is there, we're just trying to convince them. We hope that the investment should be available for Little's cause by mid-year," he said.

Little recently created a bus service in Nairobi on its platform, on top of its taxi services and Boda Boda motorcycle offerings.

"I think we target middle-income, high-income and...

To continue reading