tyntec Forecasts Top Mobile and Telco Predictions for 2014
At the recent Mobile World Congress in Barcelona, tyntec, a mobile interaction specialist, recently announced its top 2014 predictions for the global telecom industry.
tyntec forecasts that 2014 will be the year of stronger mobile-to-mobile communication offerings from tech heavyweights like Apple, Facebook, and Google, who will continue to invest millions in mobile communications technology to enhance the mobile experience. Simultaneously, operators will witness the launch of standards and technologies like WebRTC (Web Real-Time Communications) and VoLTE (Voice over LTE), which will play a contributing role in accelerating the OTT (Over The Top) ecosystem.
While the respective appearance of these new standards and technologies will create equal opportunities for both OTT players and operators alike, they will also turn up the pressure on the largely defeated RCS-e/Joyn initiative. On the already tense European regulation front, 2014 will see an increased tension between OTT and operators causing more upheaval for MNOs (Mobile Network Operators).
"Mobile World Congress is the place to discuss and discover latest trends in the mobile industry and I have high expectations for lively discussions at the show. One hot topic will be WebRTC which will extend potential-for-growth to both OTT players and operators, while creating extra opportunity for operators to evolve. 2014 is a challenging year with the introduction of new EU roaming regulations that will bring OTTs and operators into further competing situations, causing more layoffs and consolidation for operators," said Thorsten Trapp, Co-Founder and CTO of tyntec. "I'm confident there will be a tremendous focus on One-Time Passwords as a mechanism to authenticate user identity and there will be a massive adoption from all types of businesses and Internet companies this year."
tyntec 201 4 trends and predictions highlights:
- OTT providers beef-up mobile messaging
In 2013, Silicon Valley's elite players increased their stake in mobile with various rollouts of mobile messaging capabilities. For instance, Apple's iMessage, Google's Hangouts on Android phones, Facebook's revamped Messenger and most recently, lnstagram direct. The appeal with these types of mobile-to-mobile communications capabilities is that internet players are able to link phone numbers to online accounts, enabling users to communicate with the entire network via their mobile application. As a result, the reach of messaging capabilities provided by these applications will squash those of traditional offerings provided through mobile operators, who will continue to see their SMS revenues tumble. There will be a continued investment in 2014 from internet players to increase functionality and adoption of their messaging services.
- VoLTE: unexclusive voice and data benefits for operators
Mobile operators are under no illusion that OTT communications will have a financial impact on their industry. More consolidations, like those seen by--European MN0s, will be imminent for operators who continue to sidestep partnering opportunities. In an attempt to regain their footing, many will flock to VoLTE, a standards-based technology that supports VolP calls over the LTE network.
Helping to unite the voice and data value chains for MN0s. VoLTE will allow operators to increase internal efficiency by moving voice off of old networks to data apps. Leveraging operators' competitive differentiator -connectivity- VoLTE will allow operators to deploy more quality voice, video calls, and messaging by linking directly to phone numbers.
In 2014, operators will plan to roll out VoLTE devices to help cut operating costs and compete with OTT applications based on quality. The twist is that the improvements of the network due to VoLTE won't just be exclusive to operators, but will be available to OTT providers for inclusion into their offerings as well.
- WebRTC spurs innovation and creates opportunity for operator evolution
According to a recent survey conducted by mobilesquared, 36% of MNOs and MVNOs around the world are uncertain I II of the impact Joyn will have on their ability to tackle OTT players. This...