Intercontinental Bank's new corporate identity.

Author:Rosenberg, Anna
Position:AFRICAN BANKER'S WORLD - Brief article
 
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Intercontinental Bank has a new corporate logo. The new logo has the hexagon as its primary identity icon with two dominant colours--blue and yellow. According to the Group CEO of the bank, Dr Erastus Akingbola, the hexagon symbolises the bank's global vision. "Our new identity represents the stronger and more dominant role the bank now plays in the global banking landscape. This rebranding is orchestrated by a strong drive and commitment to insightful partnerships with...

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