Infrastructure-as-a-service, digital transformation of the automotive industry and accelerated cloud unified communications: Frost and Sullivan.

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Infrastructure-as-a-Service: European Data Centres' Migration to the Cloud Fuels New Investments.

Hybrid IT intensifies demand for comprehensive managed, consulting and professional services.

The increasing maturity and customer awareness of cloud services in Europe is impelling a phased migration from premise-based data centres to a cloud environment. With this shift, public cloud providers such as AWS and Google have identified a large market for Infrastructure-as-a-Service (IaaS) solutions. The convergence of cloud services with emerging applications like Big Data and Internet of Things (IoT) creates more opportunities for growth, encouraging innovations in infrastructure and platforms.

European Infrastructure-as-a-Service Market, Forecast to 2021, the new analysis from Frost & Sullivan's IT Services & Applications Growth Partnership Service program, analyses the emerging trends, competitive factors and provider strategies in the European IaaS market. Western Europe, specifically Germany, the UK and Benelux, leads the market; in due course, Eastern Europe also will emerge an influential region.

As the pace of migration of each enterprise depends on its size, type and regional presence, IaaS providers are recognising that a one-size-fits-all solution is not ideal. They are, therefore, developing nuances within their portfolios to meet each customer's unique requirements.

"The varying cloud-readiness of enterprises has...

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