IHS Technology forecasts a 22% jump in the number of iPhone shipments in 2015 compared to 2014. More analysis follows from Ian Fogg IHS Technology.
"Apple and all smartphone OEMs are competing with their own old models: they have to prove their 2015 models are better to drive upgrades."
"Sales of the iPhone 6S should do better than past iPhone initial sales because of wider country availability early, especially China. IHS forecasts Apple will ship 236 million iPhones this year, 22% up on 2014. Apple has changed the smartphone market. People spend more on their smartphones now than they did pre-iPhone and Apple has grown its share of the premium market at the expense of Samsung, LG and others. They have shaped the market as an Apple market."
"The biggest innovations that Apple has done have typically been on the S series. On the surface the product looks the same, but under the bonnet it's totally different."