Huawei overtakes Apple in Q2 smartphone unit shipments.

Author:Schneemann, Gerrit

According to IHS Markit preliminary smartphone data, global smartphone shipments reached 344.6 million units in the second quarter of 2018--a 1.8 percent decline year over year, and also down slightly from the previous quarter. Huawei beat Apple, to reach the second-ranked position in global shipments. While Samsung retains the top spot in the shipment ranking, the company recorded its worst quarterly performance since the second quarter of 2013.

Out of the major brands in the market, Samsung suffered the biggest decline in the second quarter. Samsung's shipments declined 10.8 percent year over year, falling to 70.8 million units. The company's shipments were also down 9.2 percent quarter over quarter. Samsung is struggling to fight off the competition with its Galaxy S9 and s9 Plus devices, and the company needs the next Galaxy Note to deliver in the latter part of the year. Samsung has been facing severe competition from Chinese manufacturers, especially Huawei and Xiaomi. These two brands have been disturbing Samsung's smartphone sales in Europe and Asia.

Huawei took a significant step forward in the last quarter, reaching 54.2 million units with growth of 41 percent year over year. The company managed to grow over the previous year in most regions, except in North America. The Asia-Pacific region posted the biggest growth in the second quarter, rising 107 percent year over year, while Europe, Middle East and Africa (EMEA) recorded more than 60 percent growth.

Huawei is shifting to more value-added models, by launching new flagship smartphones with the latest features. Huawei's P20 Pro is the first flagship smartphone model to be equipped with triple cameras, beating competitors to market. Increasing brand recognition in Europe and Asia is enabling the company to challenge Samsung in many price segments.

Apple shipment volume stayed flat, with just 0.7 percent year-over-year growth, rising slightly to 41.3 million...

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