HOW TO ANTICIPATE BUSINESS SURPRISES AND SEIZE OPPORTUNITIES FIRST.
By Kenneth G McGee
[pounds sterling]19.99 Harvard Business School Press
From unexpected earnings to missed market opportunities to product launch disasters, we've come to accept uncertainty as an unavoidable fact of business life. But Kenneth G McGee argues that even the worst business surprises rarely happen without warning and that a few vital pieces of information can make all the difference to whether an event spells disaster or opportunity.
In Heads Up, McGee explains that success is not about predicting the future, but about obtaining the right information at the right time to understand the present. Based on exclusive research into recent business catastrophes--and drawing parallels among a range of non-business disasters, from 9/11 to the...