Google and Facebook will both be front and centre in 'social search'.

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Findings from a survey undertaken by Greenlight, indicate that Google+ might be more successful than most have initially speculated and that Facebook could potentially capture close to a quarter of the search market globally were it to launch a search engine of its own tomorrow. This market share would make Facebook the second most utilised search engine in every major market except for China, Japan, and Russia, where it would occupy an uncontested third place. Greenlight's global "Search & Social Survey (2011-2012)" asked 500 people how they engage with online advertising, search engines, and social networks, in order to glean insight into how consumers engage with marketers today, and formulate views on what the future might hold.

Facebook could capture around 22% of the global search market Greenlight's research revealed 5% would 'definitely' use a future Facebook search engine if the firm were to launch one to rival Google's. The other extreme, those categorically saying that they simply would not use a future Facebook search engine, totalled 26% of all respondents. Those responding in the 'Definitely' and 'Probably' camps totalled 17%. Those responding 'No' and 'Probably not', totalled 48%. "These stats therefore suggest Facebook could capture around 22% of the global search market by simply launching its own search engine tomorrow morning (the 'Definitely', 'Probably', and half of the 'Don't know' respondents combined), says Andreas Pouros of Greenlight. "It wouldn't need to be a spectacular engine either, just well integrated into the Facebook experience and generally competent. What's more, the results also suggest Facebook could increase that projected market share to a maximum of 50% within a few years by converting the least overtly loyal Google users over to them. However, that increase would need to come from the 27%...

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