"The future of African television lies in our culture".

Author:Musinguzi, Bamuturaki
Position::Arts & Culture Television - Interview

Following the successful launch in 2012 of an expanded line-up of Africa Magic channels, the popular Africa Magic TV station is focusing on engaging with key stakeholders in East Africa and throughout the African continent to promote and support the film and television community. Bamuturaki Musinguzi talked to M-Net Managing Director, Biola Alabi regarding the promotion of local content across the DStv and GOtv platforms.

Q | Why has MultiChoice decided to promote African local content across its DStv and GOtv platforms now?

The development of local content is something we value very highly at MultiChoice; it is our firm belief that the future of African television lies in the provision of content that is not only relevant to our viewers but representative of their culture. This is why we have continued to grow the number of locally based TV channels such as NTV Kenya, KBC TV, Citizen TV, K24, WBS TV, NTV Uganda, UBC TV and Bukedde TV on our platforms in addition to increasing the presence of locally produced TV series and film on our Africa Magic channels and sports on our Super Sport channels.

Q | Is this a reaction to the directive by the Uganda Communications Commission requiring that a pay television subscription broadcasting licensee must ensure that a minimum average of 20 per cent of Ugandan content is aired?

Even before the directive was made Multi-Choice has been investing heavily in growing the amount of local content originating from countries such as Uganda. We have held various trainings with the local Ugandan television personalities and content providers to ensure that their submissions are of relevance and entertainment value to the wider African audience. MultiChoice is creating a home for African productions as such there is always space for good Ugandan stories.

Q | Uganda Communications Commission contends that such directives are meant to promote national culture, pluralism and diversity as well as enhancing employment capacity. What is your comment?

MultiChoice has made a deliberate and conscious effort to invest in not only Ugandan but African based talent and increasing the amount of African viewer content that is carried on its various channels and bouquets offerings. We offer a platform for nations across the continent to showcase their culture and economic potential and this has bred a sense of understanding and identity among Africans. Our African based programming is focused on our wide range of African...

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