Editor's note.

Author:Holmes, Lawrie

Harnessing creativity is key to innovation, but the value of the creative impulse can be lost without financial discipline. In his article on page 14, Antonio Davila, professor of entrepreneurship and accounting at Spain's IESE Business School, examines the challenge of balancing the two in the fashion industry. Aspects of this theme can be also observed in the experiences of Catherine Chettiar FCMA, CGMA (page 6) who worked on costing the launch of a new model for Toyota in South Africa.

Our big interview (page 22) is with Paul Ablin, financial controller of easyJet. A firm grip on costs has not prevented the airline from taking only 20 years to become the UK's biggest passenger carrier.

Our cover feature (page...

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