CSR now about far more than cash donations.
| Position | Update |
While corporate responsibility initiatives are still partly motivated by philanthropy, many large companies now view them as possessing a clear strategic dimension that makes them an increasingly core part of many of their business activities.
Research published in the UK by Deloitte suggests the reasons why large UK companies undertake corporate responsibility activities have evolved in recent years. "Increasingly, corporate responsibility programmes involve a more sophisticated commercial focus where companies seek to open up new markets, attract the best staff, acquire new customers and develop strategic...
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