CRM and ERP Remain Growth Drivers.

 
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Customer relationship management (CRM) and enterprise resource planning (ERP) remain the top two segments driving the growth of SaaS in MENA. Gartner predicts that CRM software will represent 15% of total public cloud service revenue in MENA in 2020. This figure will continue to go up as businesses keep enhancing their customer experience.

ERP accounts for 12% of the overall public cloud service revenue forecast in MENA in 2020. "This is due to the fact that most independent software vendors have converted their ERP applications from on-premises, license-based offerings to cloud-based SaaS offerings," said Mr. Nag. Business intelligence (Bl)...

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