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Continuous discovery: Mark Bower on the management technique that can help companies to react quickly to market changes.

Document Cited in Related
Vincent
AuthorBower, Mark
PositionGENY

After Apple's iPod was launched in 2001, it took a little over 22 months to ship 100 million units. The iPhone hit the same mark after a mere 16 months. The iPad did it in ten. Within only 15 months of the tablet's arrival, Apple was selling more iPads than any PC maker's sales of desktop, laptop and netbook models combined.

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IMAGINE CREATING a three- or five-year financial plan for a computer manufacturer just before the iPad was launched in 2010: you couldn't possibly have predicted what was about to happen.

WHAT IS CLEAR is that disruptions are getting more disruptive and that the pace of change and, more crucially, the pace of adoption, is getting quicker. If we can't predict such market changes, what we can do is get better at reacting to them.

CONTINUOUS DISCOVERY is an agile management technique whereby, rather than having a dedicated research or discovery phase for a project, discovery happens in parallel with product development.

This is a concept we have embraced at CubeSocial as we continually review the market, assess users' feature requests and evaluate feedback from product support to create prioritised product backlog items.

IN THE SOFTWARE world you would traditionally have a "product discovery phase", where you would come up with several weeks of validated product backlog items and deliver them to engineering. For CubeSocial and our most recent product, HonestyBoxx, we are constantly identifying, validating and...

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