Poll asks 'What's next?' for VoC, VoE and AIR Confirmit aims to find out what the world of insight will look like for Voice of the Customer (VoC), Voice of the Employee (VoE) and Market Research (MR) in 2036 in a survey that will be promoted at ESOMAR this month and at other upcoming MR, VoC and VoE events. In the year that Confirmit celebrates its 20* Anniversary, the programme marks Confirmit's determination to drive evolution in the three key markets that it serves and to put the spotlight on innovation.
'Insight 2036' is a short online questionnaire that will ask VoC, VoE and MR professionals and the wider tech arena to imagine it is 25* October 2036 and to share their thoughts about how their worlds will evolve over the next 20 years.
Will surveys still reign supreme? Or will the Internet of Things and Big Data provide all the input that businesses need? Perhaps there will still be plenty of people completing questionnaires, but will robots be conducting the interviews? And what devices will be used to provide, analyse and act on the data that is available?
Terry Lawlor, EVP Product Management at Confirmit, explains: "This informal survey provides an opportunity for us to pause to consider what the world of insight will look like in 2036. Much of the technology we are talking about is real now, coming soon or a technological possibility, but its impact on our industries is still very much open to debate.
"While this is a...