Cloud adoption and trends for 2012: an executive summary of a recently released paper from The Cloud Industry Forum.

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The language of cloud computing may not be universally understood and applied, however, adoption of cloud services is becoming commonplace. During the nine months between this research and the prior UK market analysis carried out by the Cloud Industry Forum, adoption has increased by over 10 per cent measured in terms of the volume of new organisations using such services.

What is truly encouraging is that we have seen a levelling out of adoption regardless of the size of organisations proving that the universal principles of flexibility and scalability delivered on a pay-as-you-use commercial model has opened up the market and enables small companies to access and leverage new technology alongside enterprises, levelling the playing field and potentially changing the basis of competition in many markets going forward.

Equally important to take onboard is that almost all organisations that have taken on cloud services (96 per cent) have stated satisfaction with their experience and result. This is an astonishing position for any new market, and itself is an improvement on the 94 per cent satisfaction rating declared in the prior research.

So whilst we cannot ignore (and fully recognise) that the language of cloud computing can be confusing, that marketing hype by vendors can obscure the practical understanding among end users; and that there are (arguably as a result) real concerns to provide comfort, clarity and mitigation around ... the simple truth is that cloud services are growing in adoption and delivering positive results by those who have used them.

In the first research we stated that cloud computing was a disruptive technology and would change the way that businesses use information technology.

We stand by that but would argue it goes further. Cloud is an enabler of business process change; it enables organisations to achieve activities more quickly, more efficiently and more flexibly. The power of any IT solution has to be in the business benefits that it brings, be it in improving operational costs, improving time to market, enabling rapid change in focus or developing new IP and capability. The evidence we see in this research is that organisations do now largely understand the cloud opportunity and that IT strategy now embraces the consideration of cloud services...

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