A clear and true voice.

Author:Versi, Anver
Position:From the Editor
 
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Our regular readers will be surprised to see the image of Parselelo Kantai replaced by my own mug on this page--so some explanation is in order. Kantai, who served as New African's inspired and visionary editor for a while, has moved on to fresh pastures and it is my privilege to step into his shoes.

Those of you who also read our sister publication African Business may recall reading my articles in that magazine where it had been my pleasure to serve as the Editor for many years, interestingly, I began my IC career with New African and it is a matter of pride to me that a few decades later, I am returning to edit this wonderful magazine.

I left IC Publications roughly two years ago to go on a "sabbatical" based back in Africa and also to plunge into the world of corporate communications. It has been a fascinating learning curve and gave me an invaluable insight into the power of good communications in shaping and controlling perceptions of not only organisations but of countries as well as individuals. In Africa we are beginning to catch up on this vital aspect.

Quality time in Africa

But perhaps even more fascinating was the opportunity to spend quality time in Ghana, Kenya and DRC--and to link up with African countries from there. I realised that during my years of living in Europe, I had forgotten just how warm, friendly and full of humour Africa can be.

Of course life is hard for most--work is long and money is always short. But, everybody is busy, selling, buying, making, inventing. The markets are a cacophony of noise, bustle, colour and heaps and heaps of products. You can find most things here but you will not find despair.

Whatever they may say about Africa--and sure, there are many issues that need ironing out--there is nowhere else on earth that you will find such wonderful basic humanity and the sheer exuberance of living. This is wealth that cannot be bought by money or made in a factory.

And this is why l know that Africa will prevail and that this century is Africa's century.

Coming back to communications--Africa has changed beyond all recognition. The mobile has unleashed a torrent, a tsunami of communications. Africans are not only plugged into each other at local level, they are plugged into the whole world. They follow all the news, all the commentary, all the opinion on...

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