MarTech pioneer Turtl is on a mission to change the PDF and is successfully bringing enterprises round to the idea. Global IT leader Cisco put Turtl's dynamic, trackable and digital-first format to the test in a like-for-like content comparison with the PDF. The Turtl version saw
* 7x more readers
* Average read times of 7.5 minutes
* 90% cost savings
Cisco has since embarked on a global rollout of the Turtl software.
The EMEAR marketing team at Cisco found themselves under increasing pressure to deliver better content in less time at a lower cost. Their pre-Turtl approach, centred around PDF assets, was impeded by the cost of design, long lead times--which often rendered content out-ofdate on arrival, lack of consistency and limited performance insights.
Director of Marketing, Faith Wheller, comments: "As soon as you've created a PDF, it becomes redundant because content becomes out of date so quickly, especially when you start localising."
Turtl presented an empowering and scalable solution for the team to tackle these challenges head-on.
"We have reduced the production time of content by weeks, if not months, in some cases, as this is a self-service tool. You don't need any agency involvement," says Kay Armstrong, Audience Campaign Manager (EMEAR).
Turt's analytics allows them to report on reading times, the read rates of chapters, specific interactions, and even individual reader journeys, helping them to improve both their content and their content strategy.
Turtl is now in use by over 20 different teams around the world from Beijing to San Jose.
New Research Finds That Companies Struggle to See the Value in B2b Content Marketing.
* 94% of firms face challenges with generating insights from marketing-created content and experiences.
* 42% of companies lose feedback and insights during content delivery because marketing is disconnected from process.
New research has found that an overwhelming number of businesses (94%) still struggle to generate meaningful insights from their b2b content marketing, leaving the overall value of marketing in doubt.
Moreover, it is the crucial delivery stage where many companies (42%) find feedback and insights are lost, because marketing is often disconnected from...