CIMA's 2.0 pointers.
| Position | First in ... - Chartered Institute of Management Accountants - Brief article |
Too many Web 2.0 projects are failing because they lack a rigorous business case, according to a new report by CIMA. It concludes that enthusiasm alone is not enough and finance must be represented on Web 2.0 project teams alongside marketing, IT and social media specialists.
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The institute has created a tool to guide financial managers through the decisionmaking process in such projects and to identify reliable management accounting techniques to measure their return on...
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