CIMA brand has Krypton factor.
| Position | Chartered Institute of Management Accountants - Brief article |
[ILLUSTRATION OMITTED]
The institute has been named UK Business to Business Superbrand 2008. The award, now in its eighth year, is judged by a panel of experts and draws on a survey of more than 1,500 business professionals.
"Firms achieving Business Superbrands status possess powerful, respected and recognised brands that should help them to mitigate risk, negate downturns and outperform their competitors," said Stephen Cheliotis, chairman of the Business Superbrands Council. "The essential components that define a Business Superbrand--quality, reliability and distinction--help to make it strong enough to see off the...
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