As December rolls around, you don't have to look far to find a 'predictions piece'--an article where someone in the know; a techy, analyst or retailer, stakes their bets on the innovations which will grab centre stage in the year ahead.
Looking to 2018, predictions so far are varied. In business tech, the role and impact of 'digital' will continue be the main concern for global organisations looking to entrench their position in their respective markets.
And for consumers, while technologists are set to continue building engaging experiences that run on smartphones and wearables, innovators are also now starting to use these devices to support tools that promote health, well-being and equality, so we can enjoy life more and live in a more inclusive culture in the process.
But while lots of experts are guessing at what lies ahead, many of these predictions stop short of looking at the impact of emerging trends, products and services on the tech teams that build them--and how these teams can address the challenges that fast innovation brings.
So, let's have a look at some tech predictions for 2018, and what the technology industry needs to do to ensure success.
The mainstream plays catch up
Once upon a time, 'Unicorns'--as billion-dollar tech startups were dubbed--were the stuff of myth. But today they're everywhere, backed by a bull market and significant advancements in tech innovation.
Commercial industry been radically changed by the application of digital technologies, and the sort of digital disruption that Unicorns introduced into the market means that even the biggest companies can no longer be complacent. They can either seize the opportunity, or see their business disappear.
2018 will be a key tipping point where the mainstream catches up--and their ability to embrace disruptive technologies--like AR, VR, Al and machine learning--will be a big part of making this happen.
For some time, tech hardware giants have been working on AR and VR functionality, and now the capabilities are getting really advanced. Looking specifically at Apple, there are plenty of possibilities for VR/AR technology in its products. VR support is included in Metal 2 in macOS High Sierra, and in iOS II, Apple has developed an ARKit API that lets developers create impressive AR-based apps and games with little effort. And, beyond Apple, users of Samsung Galaxy S8 and the Samsung Galaxy Note will also be aware of the ability to point at, and interact with, real...