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Business leaders become brainiacs.

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Vincent
PositionFirst in ... - Brief article

Over 50 senior executives, scientists and celebrities have answered a call from the UK minister for science and innovation, Lord Drayson, by submitting ideas for an invention that could transform society--if only someone made it. The "lf only" project aims to inspire young people to seek careers in science and engineering.

Among the contributors was Sir Mark Moody-Stuart, former chairman of Shell, who said: "lf only we could use DNA analysis on chewing gum on the streets to identify those who spat it there and then invent a sticky substance to be applied to their shoes for a year that would selectively collect chewing gum, thus punishing the offender and at the same time cleaning the streets."

Sir Alan Jones, chairman emeritus of Toyota UK, proposed a recycling system to enable people to run their homes on power generated by their rubbish. The dreams of Sir Tom McKillop, chairman of the British Pharma Group and...

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