The latest smartphone OS data from Kantar Worldpanel ComTech for the three months ending February 2016 shows that Android increased its sales share in urban China to 76.4% from 73% in the same period a year ago. In the US and EU5, Android continued to make year-on-year gains.
Europe's big five markets include Great Britain, Germany, France, Italy, and Spain.
"Android showed solid growth in urban China during the three months ending February 2016, due to strong sales during the period around Chinese New Year (February 8). This is always a busy promotional season, and Android brands were able to take advantage," said Lauren Guenveur, mobile analyst for Kantar Worldpanel ComTech. "Up-and-coming local brands Meizu and Oppo both showed strong year-on-year growth, each capturing about 6% of smartphone sales."
"For the first time since August 2014, iOS share did not grow in urban China in the three months ending February," said Tamsin Timpson, strategic insight director at Kantar Worldpanel ComTech Asia. "iOS declined 3.2 percentage points between February 2015 and February 2016. Huawei was able to recapture the top spot on the Smartphone brand leader board, capturing 24.4% of Smartphones sold in urban China, just ahead of Apple's 22.2%."
"While Android's share grew steadily in the EU5, performance varied considerably by market, underlining the impact that Huawei and local vendors are making in some markets," noted Dominic Sunnebo, business unit director at Kantar Worldpanel ComTech Europe. "In Great Britain, 42% of the smartphone...