iOS Makes Strong Gains in the US, but Apple's Share in China Falls to its Lowest Point Since July 2014
The latest smartphone OS data from Kantar Worldpanel ComTech shows that Android OS share in urban China in the three months ending February 2017 was greater than at any time in the previous year, accounting for 86.4% of smartphone sales compared to 77.1% in the same period one year earlier. Android share also rose slightly in EU5 from 74.3% to 75.2% of smartphone sales in that region, but declined three percentage points in the US, from 58.9 to 55.9%.
Europe's big five markets include Great Britain, Germany, France, Italy, and Spain.
"Android has achieved continuous growth in China since last February, with its strongest year-on-year gains coming in the three months ending February 2017, when its share rose 9.3 percentage points," said Lauren Guenveur, Consumer Insight Director for Kantar Worldpanel ComTech. "As we've seen in the past, this was due to a strong sales period around Chinese New Year, which is always a busy promotional season, particularly for local brands. Huawei, Oppo, Meizu, Vivo, and 360 all posted year-on-year growth."
"In the three-month period ending February 2017, iOS accounted for 13.2% of smartphone sales in urban China, a decline of 8.9 percentage points from 22.1% a year earlier. This marks iOS' lowest share since the three-month period ending July 2014," reported Tamsin Timpson, Strategic Insight Director at Kantar Worldpanel ComTech Asia. "That said, iPhone 7 and iPhone 7 Plus remained the top selling devices in the region, accounting for 8% of smartphone sales. By comparison, iPhone 6s and 6s Plus accounted for 14% of smartphone sales in the three months ending February 2016."
"While Android continued to make gains in EU5, growth slowed to just 0.9 percentage points between February 2016 and February 2017, while iOS gained 2.7 percentage points to capture 21.8% of smartphone sales," said Dominic Sunnebo, Business Unit Director for Kantar Worldpanel ComTech Europe. "Growth for Android was strongest in Spain, where Android accounted for 92.2% of smartphones sold, a 2.2 percentage point increase from...