Vendors leverage workflow integration and ROI optimisation through UCC, finds Frost & Sullivan's Digital Transformation team.
Growing demand for custom solutions that seamlessly integrate with third-party business software is catalysing service-based business models in the unified communications and collaboration (UCC) market. Innovation in cloud communications is breaking the IP telephony and UC as a Service (UCaaS) silo, enabling players in the UCC market to expand their service portfolios. Multi-level disruption at the pricing, packaging, feature, functionality, and business model levels is also accelerating innovation and intensifying competition.
2017 Global UCC Industry Outlook is part of Frost & Sullivan's Conferencing & Collaboration Growth Partnership Service program. The research studies the essential factors that customers consider when making UCC purchase decisions and offers insights into how providers can ride the application programming interface (API) economy, enable hybrid architectures, and capture a larger share of the customer wallet.
"Diversified solutions portfolios and more holistic approaches are a necessity to support business transformation, but simultaneously maintaining core competencies is the key to success," said Digital Transformation Principal Analyst Robert Arnold. "Mobility, device independence, social capabilities, mashups and personalisation will be significant elements of future-proof cloud communications solutions."
The challenges for companies operating in the global UCC space...