15 CEOS to watch in 2015.

Author:Dalby, Alexa

Africa is, once again, poised for a year of strong economic growth in 2015. The International Monetary Fund forecasts that aggregate GDP growth will be more than 5% in 2015, but underlying economic expansion is not enough to make money in these dynamic --but often difficult--business environments.

Foreign direct investment into Africa continues to grow, bringing more capital, and new competition, into the continent's key markets.

The expansion of populations, urbanisation, the growth of the consuming middle class and the increasing penetration of the internet are all powerful trends, but whether a company is able to ride the wave, rather than sink beneath it, often hinges on individual personalities and how they react to change or failure.

African Business has identified 15 African business leaders positioned to take advantage of the continent's opportunities in 2015; those individuals well equipped to ride the technological, demographic and social trends that will drive Africa's development. Compiled by Alexa Dalby.

Aliko Dangote

President and Chief Executive, the Dangote Group, Nigeria

Why is Aliko Dangote, arguably Africa's most successful (and richest) businessman leading our list of leaders to watch in 2015? One, Dangote remains an icon and has been 'watchable' since he first made his mark.

What makes 2015 particularly interesting where Dangote is concerned is to see how the master strategist applies his long-term dictum to turn 'challenges into opportunities'. This time around, he does have more than his usual quota of challenges to deal with.

Dangote, with operations in 16 countries, remains the continent's 'cement king' although sales have stalled in Nigeria in particular as a weaker economy, facing the prospect of a steep price drop in crude oil, has cut back on construction. Dangote has slashed the price of cement by 40%, panicking his rivals and trying to persuade reluctant builders to stock up while the going is good.

How will his tactics shake out? Watch and see.

The long-awaited listing of Dangote Cement on the London Stock Exchange--a milestone in the growth of the group's international profile was once again delayed.

Reasons for this are not clear but sooner or later, as the global economy stabilises, perhaps on the back of cheaper oil, the demand for cement will once again rise.

Again, how he deals with this issue could be a lesson for the younger generation of business leaders.

In the final quarter of 2014, the Investment Corp of Dubai (ICD) invested $300m in his cement business. Further deals in oil and agriculture could run into billions of dollars.

In 2014 Dangote signed a joint venture with US private equity firms Blackstone Group and Carlyle Group to explore opportunities in the oil and gas sector across sub-Saharan Africa. Other joint ventures and investments in sugar and cement in Southern and East Africa are also on the cards.

According to Bloomberg, Dangote is sitting on a $23.1bn fortune, built by "seeing the opportunities where others see only challenges".

Expect more of the same in 2015 from a man who continues to charge ahead.

Sim Shagaya

Founder and CEO, Konga.Com, Nigeria

There are few companies that so aptly embody Nigeria's nascent technology potential as Konga.com. The e-commerce business, which sells everything from books to white goods, has moved swiftly through the gears since launching in 2012, reaching a peak on the so-called 'Black Friday' sales, when 50m naira ($278,000) worth of deals were being processed by the site every hour.

To get there, however, the company has had to solve the myriad distribution and infrastructure challenges of working in Nigeria--not least the scant penetration of credit cards into the local economy.

At the head of this transformation from start-up to Nigeria's e-commerce powerhouse is the company's charismatic CEO, Sim Shagaya.

Shagaya went from two years in the Nigerian army to Harvard Business School, and then into a career in finance and technology, ending up back in Nigeria as head of Google's African business. He went on to found a billboard advertising business before moving back into the online world.

International players have bet big on Konga.com. The Swedish venture capital fund Kinnevik put down $3.5m in 2013, and injected a further $25m in January 2014--at the time, the single largest amount raised by any start-up in Africa. A month later, the South African media giant Naspers invested $50m. Both Naspers and Kinnevik added to their investments in a further round at the end of 2014.

The pace of Konga.com's expansion in Nigeria will partly be determined by how rapidly broadband and banking services can reach the country's enormous consumer base, but the company's big investors will expect growth, and it is likely that the 'African Amazon' will be making a play for the continent's other main markets in 2015.

James Mworia

CEO, Centum Investments, Kenya

Still in his 30s, James Mworia started at the bottom rung at Centum in 2001, working as an intern in the filing room while studying for his chartered financial analyst exams. The opportunity to read the files gave him a deep understanding of the company's business--enough to land him a full-time job.

He rose to head of investments in 200S, before being promoted to become the youngest CEO of a listed company in Kenya in 2008.

Centum is a well-established player in Kenya, first listing on the Nairobi Stock Exchange in 1967, but under Mworia it has begun to push out across the region. In 2010 it added a second listing in Kampala, Uganda, and has diversified its shareholders to more than 38,000 institutions and individuals.

It has build solid stakes in regional blue chips, such as Coca-Cola's local subsidiary, UAP Insurance and Kenya Commercial...

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