Web 2.0 technologies are changing the way enterprises think about IT.


A new report, 'Enterprise Web 2.0', just published by Butler Group, Europe s leading IT research and advisory organisation, reveals how speed, agility, mobility, innovation, and reuse are forcing organisations globally to push aside old technologies, models, and architectures to make way for the brave new world of Web 2.0. Broadly put, Web 2.0 is a paradigm shift in the way the Internet is used. It involves a more open approach to the Internet, and user-generated content in particular, such as blogs, podcasts, social media and special-interest review sites. The report highlights the ways in which companies and institutions can use Web 2.0 technologies to change how they do IT and hence run their businesses.

"Technology vendors and industry commentators have been appending the '2.0' suffix to all manner of enterprise products and domains over the last year or so in an attempt to signify something new, innovative and user-focused", says Richard Edwards, Information Management Practice Director at Butler Group and co-author of the report. "But the term 'Web 2.0' still remains the touchstone of the IT industry."

The social forces driving change in the consumer computing world are also impacting the way business gets done

Butler Group believes that social software, collaboration, and real-time communications are now pivotal parts of the 'Enterprise Web 2.0' story, and that these in turn are acting as conduits for new cultural ideas and practices.

"The ideas, concepts, tools, and technologies behind consumer-oriented social networking software are being re-shaped and re-modelled for enterprise use," says Mike Thompson, Butler Group's Business Process Management Practice Director and contributor to the report.

Enterprise Web 2.0 focuses a great deal of attention on the user's 'experience' or 'joy of use'--something of a novelty in enterprise IT these days

Rob Hailstone, Software Infrastructure Practice Director at Butler Group, explains that "Enterprise Web 2.0 is underpinned by the broader concept of Enterprise 2.0--a paradigm shift relating to Service Oriented Architecture (SOA) and IT virtualisation."

In some circles, the terms 'Enterprise Web 2.0' and 'Enterprise 2.0' are used interchangeably to describe the application of Web 2.0 ideas and technologies in the enterprise; however, Butler Group analysts believe that a clear distinction exists between the use of these two terms...

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