The Smell Of Trade Marks

Mondaq Business BriefingUnited Kingdom Law Articles in English (2003)

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The Smell Of Trade Marks

"Balsamically fruity with a slight hint of cinnamon" - does that smell familiar?

Is what you smell the same as what I smell? Is it distinctive and clearly identifiable? And will it smell the same next week?

These questions among others have escal...

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