Multi-Channel Retailing Just A Click Away

Mondaq Business BriefingUnited Kingdom Law Articles in English (2009)

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Multi-Channel Retailing Just A Click Away

Deloitte provides dynamic and cost effective

solutions to retailers who seek to drive revenue, reduce costs and

provide a seamless customer experience across multiple

channels.

What is Multi-Channel retailing?

The ultimate goal of Multi-Channel retailing is to provide a

flexible and seamless shopping experience, regardless of whether

the customer walks into a store, visits the website or orders over

the phone and mobile. This is becoming increasingly important as

market pressures continue to mount and retailers turn to the high

growth rates of online and direct channels to maintain and improve

market share. Customer expectations are rising fast and retailers

are investing heav...

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