Media Predictions - TMT Trends 2008 Part 1
Mondaq Business Briefing › United Kingdom Law Articles in English (2008)
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Media Predictions - TMT Trends 2008 Part 1
Foreword
Welcome to the 2008 edition of the DTT Global TMT Industry Group's Media Predictions.As predicted in last year's Media report, social networking has continued to gain in popularity, and our suggestion that concerns about privacy and user safety would grow proved correct. New media, too, have enjoyed a positive year, although their power relative to traditional media has been more openly debated, and the continued dominance of television, radio and print more widely acknowledged. Also, as suggested last year, the success of virtual worlds was put in perspective during 2007, as accurate usage data became available.The so-called long tail remained tightly curled, with most consumers defaulting to populist content, rather than spending time seeking niche content. VoD grew, as expected, but from a low base and at a much slower pace than others suggested, largely because of limited available bandwidth, and its knock-on effect on quality. However, on the Internet, user-generated content continued to reign supreme, with the volume of uploads and downloads continuing to surprise, though not as much as the prices paid for companies in the sector. And as suggested, mainstream media companies started to use social networking sites as a means of promoting their content and schedules.The use of one form of participation in television - competition television - has been affected by a number of inquiries into authenticity. The print media began to make more symbiotic use of the Internet, and record revenues were posted for online activities. And China, as predicted, remained a hard nut to crack.The outlook for the media sector in 2008 is similarly varied. This year's Predictions cover potential obstacles ahead for online advertisement; a novel reinvention of the e-Book; the growing carbon footprint of the living room; the increasingly complementary relationship between Internet TV and its broadcast cousin; the decline of online piracy and the growth in counterfeiting; the diversification of movie theaters; the possible reinstatement of music as a tangible, as opposed to virtual, product; the legitimization of the Internet's newsmakers; the growth in offshoring in the media sector, and the continued travails of convergence between media and technology.I am often asked how the DTT TMT Global Industry Group's Predictions differ from the many similarly titled reports produced by other organizations. I believe Predictions has a unique combination of objectives and methodology.The Predictions series provides a diverse selection of views and thoughts that challenge, inform and engage industry leaders and executives. It neither aims, ...See the full content of this document
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