Google France v Louis Vuitton Malletier Online Advertising: Key Words Are Here To Stay!
Mondaq Business Briefing › United Kingdom Law Articles in English (2009)
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Google France v Louis Vuitton Malletier Online Advertising: Key Words Are Here To Stay!
Introduction In a much awaited decision, the Advocate General of the European Court of Justice (ECJ) has considered a number of legal references from France with regard to the legality of Google's use of key words which are the same or similar to well known trade marks in its AdWords advertisement service. In what will be seen as a severe blow to trade mark owners, the AG has provided overdue clari...
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