ASA Adjudications Snapshot - September 2009
Mondaq Business Briefing › United Kingdom Law Articles in English (2009)
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ASA Adjudications Snapshot - September 2009
This article provides a selection of the most interesting ASA adjudications from September and a summary of the key issues considered in the adjudications.
This month, the ASA particularly considered comparative advertising claims, claims in product names, use of celebrities in alcohol advertising and availability issues. To view the article in full, please see below: Full Article This article provides a selection of the most interesting ASA adjudications from September and a summary of the key issues considered in the adjudications. This month, the ASA particularly considered comparative advertising claims, claims in product names, use of celebrities in alcohol advertising and availability issues. ALCOHOL 1. Spendrups Bryggeri AB, 30 September 2009 (use of celebrities) HEALTH AND BEAUTY 2. Goldshield Ltd, 16 September 2009 (product names) 3. Union Swiss Ltd, 16 September 2009 (breakthrough claims) 4. Guthy-Renker Ltd t/a TV Shop, 30 September 2009 (cumulative effect and use of celebrities) GAMBLING 5. Betfair Ltd, 16 September 2009 (age of persons featured and association with youth culture) COMPARATIVE ADVERTISING 6. TalkTalk Telecom Ltd, 2 September 2009 (significant differences between compared services) 7. Thomas Cook Retail Ltd, 9 September 2009 (accuracy of price promises) 8. Tesco Stores Ltd, 16 September 2009 (in-store and on-line price comparisons) AVAILABILITY 9. Argos Ltd, 2 S...See the full content of this document
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