ASA Adjudications Snapshot - March 2010
Mondaq Business Briefing › United Kingdom Law Articles in English (2010)
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ASA Adjudications Snapshot - March 2010
This article provides a selection of the most interesting ASA adjudications from March and a summary of the key issues considered in the adjudications.
This month, the ASA gave particular consideration to the evidential requirements for environmental-benefit claims, and also, gave useful guidance on the use of price comparisons. LEISURE 1. Tombola (Alderney) Ltd, 17 March 2010 (harmful racial stereotyping in television ad) 2. William Hill Organisation Ltd, 17 March 2010 (price comparison claim 'too general') NON-COMMERCIAL 3. Department for Transport, 3 March 2010 (car crash ad not deemed 'distressing') 4. Department of Energy and Climate Change, 17 March 2010 (959 complaints against climate change ad campaign) OTHER 5. Shock & Soul, 10 March 2010 ('morbid' ad implying death of elderly lady deemed decent) 6. LighterLife UK Limited, 3 March 2010 (definition of 'qualified medical supervision' in respect of obesity diet) 7. Travelodge Hotels Ltd, 24 March 2010 (price comparison guidelines) To view the article in full, please see below: Full Article This article prov...See the full content of this document
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